Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77

2022-10-16 12:17:53 By : Ms. Bella wu

Dan Wieden will forever be associated with one of the most creative independent agencies in the world. As half of Wieden+Kennedy, he coined perhaps the most recognizable tagline in history—Nike’s “Just Do It.” He died peacefully with his wife by his side in his home in Portland, Ore., at the age of 77 on Sept. 30.

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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